Zhejiang TV Variety Shows Offline Game Experience

On July 24 2024, the "Zhejiang TV Ace Variety 1-Day Game Experience" fan offline activity, co-sponsored by Zhejiang TV and overseas promotion partner Yaven Media and hosted by local team WowNow in Malaysia, was successfully held in Kuala Lumpur, Malaysia.

The offline innovative immersive interactive variety show experience attracted the enthusiastic participation of more than 2,000 fans, which not only broke through the number of Zhejiang Satellite TV's overseas offline activities, but also won wide praise from domestic and foreign media and event participants.

For the first time, this event extended "Keep Running" and "Ace to Ace" to overseas offline scenes, combined variety IP and offline experience, and created a new form of "variety immersive experience workshop". Based on the two explosive variety content, the event site copied the classic games in the program such as "You draw and I guess", which brought unprecedented interactive fun to fans and allowed everyone to establish a deep emotional connection with IP. Wu Tong, chief director of "Ace to Ace" and You Minchao, executive producer of "Keep Running", sent their wishes and shared behind-the-scenes fun stories about the recording of the program